Written by Derek Kessler on
Tuesday, 19 August 2008
Unlike the sort of viral underground marketing campaign that propelled Cloverfield to be the surprise hit that it was, JJ Abrams says that Star Trek (2009) is going to have a full scale big scope advertising campaign. Right now, there’s not much happening as far as marketing goes, as Paramount thinks it is too early, but they’ve already prepped a few trailers and work on the film’s cutting and graphics is progressing such that it would have been ready by its original Christmas 2008 premiere.
In recent years, Star Trek movie and television advertising was rather stale, with a single trailer for Star Trek Nemesis and only a handful of TV spots (which themselves were heavily loaded into the UPN airings of Star Trek: Enterprise, which was suffering from dismal ratings at the time). Abrams said that Paramount is “letting us do some real cool things, down the line,” which means we can likely expect more innovative advertising techniques for ST09.
Unlike the sort of viral underground marketing campaign that propelled Cloverfield to be the surprise hit that it was, JJ Abrams says that Star Trek (2009) is going to have a full scale big scope advertising campaign. Right now, there’s not much happening as far as marketing goes, as Paramount thinks it is too early, but they’ve already prepped a few trailers and work on the film’s cutting and graphics is progressing such that it would have been ready by its original Christmas 2008 premiere.
